HCCA Project Launch (30 Nov 2015)

HCCA Project Launch (30 Nov 2015)

HCCAprojectlaunchOn a typical dark wintry night on November 30, Ming-Ai (London) Institute and Lee Kum Kee (Europe) Ltd jointly hosted the official launch of the FUN:) HEALTHY CHINESE CUISINE AMBASSADORS (HCCA) project at the River Room, House of Lords.

The event, kindly sponsored by Lord Wei of Shoreditch, was well attended and included representatives of the UK Chinese community, school headmasters from the London borough and the media.

Chungwen Li, Dean of the Ming-Ai (London) Institute MC’ed the event and introduced Prof. Jonathan Li, Chairman of Ming Ai, who gave the Welcome speech and touched on the origins of the project which began in 2013. This new initiative was in response to the new GCSE Food Preparation & Nutrition curriculum to be taught in all UK schools. The aims are to introduce healthy cooking and cuisine to the schools by showcasing all cuisine styles.

Ms Maria Chong, Managing Director of Lee Kum Kee (Europe) was next to speak, and she expressed her support and endorsement as the key partner for this ground-breaking project which will have a 5-year lifespan, running from 2015 to 2020. As an indication of Lee Kum Kee’s support, the event was also attended by Mr. Dodie Hung, VP Corporate Affairs, who came from their Hong Kong headquarters to be at the launch.

The event also had a special speaker. Next up was Ms Sara Bona, Head Food Technology teacher from St. Thomas More Catholic School in north London who gave a short speech about the school’s experience with the cooking demonstrations presented by Ming Ai and Lee Kum Kee. She was very complimentary about the presentations and would be rescheduling more of this for 2016.

The final speaker was Lord Wei of Shoreditch, who also expressed his support for the project and announced that together with his partners, were planning a new initiative to run in conjunction with Fun:). Further news on this will be presented at a later date.

After the speeches, members of the project team networked with all the guests and to answer their various queries. Wines, soft drinks and canapes flowed freely but sadly, as in everything else, there had to be an ending, and as the guests departed, they were all presented with souvenir bags from Lee Kum Kee.

Although this was the end of the launch event, it marked the official beginning of the Fun:) Healthy Chinese Cuisine Ambassadors project. Everyone involved is looking forward to the roll-out from 2016 not only in London but across other cities in the UK.