Ms Ching-He Huang 黃瀞億女士


Date 8 January 2010  Interviewed by Martin Kuroczik
Language English Transcript  

Foodie entrepreneur and ambassador to Chinese cooking in Britain.

Born in Taiwan; raised in South Africa and London.

Queen Mary and Westfield 1st class honours graduate in Economics, and former Bocconi Business School student.

As a self-taught cook, Ching launched her own food company, Fuge Ltd, fresh from graduating from university from 1999-2009.

Ching also launched TZU, a healthy soft drinks range, which are now stocked in popular outlets all over the UK.

Ching's dynamic approach to modern Chinese food led to a television presence, and her first cookery series on the UK Food Channel in 2005 was called Ching's Kitchen. It has been licensed via BBC Worldwide.

In 2006, Ching launched her first cookbook, "China Modern", that has been consistently in the top ranks in the Chinese cookery books category.

In 2008, Ching's second book, "Chinese Food Made Easy", accompanied her BBC2 primetime series was 6 weeks at No. 1 in the book charts and made her the one of the top five best-selling cookery authors after Jamie, Nigella, Gordon and Delia. The show attracted an average of £2.3m viewers per episode.

Ching's influence was demonstrated when sales of Chinese ingredients increased following her show. She was named as the new face of Chinese cooking by Heat magazine, "China's Nigella", and a new addition to 1000 most influential in London, by The Evening Standard in 2008. In October 2007, Ching was asked to arrange the Chinese Bakery and Supermarket part of the tour for HRH Prince Charles and the Duchess of Cornwall's visit to London Chinatown. In 2008, Ching received the Pearl Awards by HRH Prince Andrew and Sir David Tang K.B.E. for her contribution to British Chinese community and life in Britain. In 2009, Ching received The Big Ben Awards for her achievements, nominated by the British Chinese Youth Federation in the UK.

Ching's third book, "Ching's Chinese Food in Minutes" was published in Sep 2009 by Harper Collins, and a 13-part TV series on Channel Five will accompany the book launching Chinese New Year 2010.

Ching has also teamed up with Typhoon Cookware to promote a Ching signature branded Wok to help further champion Chinese cooking in Britain as well as a deal with Maritime Foods to launch a Ching branded range of exotic mushrooms, to further extol the benefits of healthy ingredients grown on British soil used in Chinese cooking.

Ching has appeared on BBC's Saturday Kitchen with James Martin, ITV's Saturday Cooks and ITV's Daily Cooks with Antony Worrall Thompson as well as a variety of entertainment shows such as Celebrity Mastermind and radio shows. She also contributes to food magazines such as Olive, Delicious, BBC Good Food and Sainsbury's Magazine.